NDAP PhaseII (2007 ~ 2012) > Request-for-Proposals Projects

An interdisciplinary and theme-based educational application promotion and community management 2.0 for digital archives programs in museums

In the past decade, the National Museum of National Science (NMNS) has taken part in digital archive projects, through which extensive research output and conversion of value-added learning resource outcomes have been yielded. In addition to their full presentation on the network, the NMNS upholds the concepts of responsibility and sustainable development in order to develop and combine the diverse digital archive interdisciplinary knowledge related value-added thematic educational content applications and plan and combine the digital archive outcomes, museum exhibitions, and the new type of virtual reality integration (VRI) learning service model for science education activities that displays depth and breadth in order to establish a win-win business model of sustainable development through the digital archive project undertaken by the NMNS. In this project, through past users’ behavioral analysis and feedback from interviews with teachers, diverse virtual reality series application services as well as the promotional marketing strategies of “virtual reality integration,” “value-added series,” and “community services,” the existing science education on display and diverse digital resource channels available at the museum have been combined for diverse promotion and marketing purposes.

In an open network environment, community service becomes a very important part of promotional marketing. Therefore, “the word of mouth effect” generated through interpersonal social networks has been applied in this project that virtually focuses on the promotion of the digital archive outcome and value-added services. In view of this, the project has combined existing science educational display resources, digital value-added services, and the application and management of social media, not only to continue to engage in the integration of “inward promotion” for the visiting public and 81,000 physical and digital museum members, but also to expand the number of potential user groups through more diverse and open social media series in order to achieve the goal of “outward promotion” and allow more people to understand and have access to the value-added service series, which have been generated from public assets established through the digital archive project.

In order to explore whether or not the contents of the digital archives and extension of value-added services meet users’ needs and expectations, this project has adopted qualitative analysis methods including questionnaire surveys and in-depth interviews, which have been used to analyze two target groups, namely, parent-child and teacher-student. The results obtained from the analysis were evaluated, and the feedback was applied in the value-added application extension services and contents, thereby ultimately enhancing the outcome of the value-added digital archive services and achieving the goal of sustainable management of the digital archives.