This program is set up on the foundations of the “Digital Archives for the Interdisciplinary Integration of the Knowledge Database and Network,” the “Natural and Humanistic Sciences Digital Museum Value-added Website,” the “Children’s Digital Museum Value-added Website,” and the “Personalized Digital Museum Website,” of Phases 1 and 2 of the Digital Archive in this museum. In addition, inter-agency and inter-disciplinary digital archives and digital learning resources are integrated to provide various outputs, value-added content and services of the digital archives to the three major users, the general public, teachers and students, parents and children. This is done by utilizing marketing strategies such as: “click and mortar,” “value-added connection,” “community management,” and “sustainable operation;” to develop value-added content and innovative services for reduced application sets, and establish a reference model for sustainable development of the value-added content that works with the promotions of the digital archives.
The museum exhibitions, scientific education activities, media channels, digital media, network marketing, and publications of the museum are combined with the advantages of the diversified digital promotional channel to infuse the digital archives, the digital learning, and the value-added services into the general service center of this museum, the Home of Natural Science Study, and the permanent and special exhibitions, so that the digital archives and the results of the digital learning can be blended into long-term sustainable promotion and development of the actual museum.
The three million visitors, 5000 elementary and middle schools, and nearly 150 thousand members of our museum are included in the dispersing seed. They can spread their influence to other user groups to expand the scope of application for public resources established by the program. There is also influence from the click and mortar and value-added connection, to manage the museum, infuse public life, and be an example of an integrated digital archive for the promotion and marketing of value-added education. The will help develop a sustainable model for digital archive education branding, so that the museum may become the best example in the world for the promotion of educational applications.